TEXT A The biggest problem facing
Chile as it promotes itself as a tourist destination to be reckoned with is that
it is at the end of the earth. It is too far south to be a convenient stop on
the way to anywhere else and is much farther than a relatively cheap half-day’s
flight away from the big tourist markets, unlike Mexico, for example.
Chile, therefore, is having to fight hard to attract tourists, to convince
travellers that it is worth coming halfway round the world to visit. But it is
succeeding, not only in existing markets like the U.S.A. and Western Europe but
in new territories, in particular the Far East. Markets closer to home, however,
are not being forgotten. More than 50 % of visitors to Chile still come from its
nearest neighbour, Argentina, where the cost of living is much higher.
Like all South American countries, Chile sees tourism as a valuable earner
of foreign currency, although it has been far more serious than most in
promoting its image abroad. Relatively stable politically within the region, it
has benefited from the problems suffered in other areas. In Peru, guerrilla
warfare in recent years has dealt a heavy blow to the tourist industry and fear
of street crime in Brazil has reduced the attraction of Rio de Janeiro as a
dream destination for foreigners. More than 150,000 people are
directly involved in Chile’s tourist sector, an industry which earns the country
more than US $ 950 million each year. The state-run National Tourism Service, in
partnership with a number of private companies, is currently running a worldwide
campaign, taking part in trade fairs and international events to attract
visitors to Chile. Chile’s great strength as a tourist
destination is its geographical diversity. From the parched Atacama Desert in
the north to the Antarctic snowfields of the south, it is more than 5,000km
long. With the Pacific on one side and the Andean mountains on the other, Chile
boasts natural attractions. Its beaches are not up to Caribbean standards but
resorts such as Vina del Mar are generally clean and unspoilt and have a high
standard of services. But the trump card is the Andes mountain
range. There are a number of excellent ski resorts within one hour’s drive of
the capital, Santiago, and the national parks in the south are home to rare
animal and plant species. The parks already attract specialist visitors,
including mountaineers, who come to climb the technically difficult peaks, and
fishermen, lured by the salmon and trout in the region’s rivers.
However, infrastructural development in these areas is limited. The ski
resorts do not have as many lifts as their European counterparts and the poor
quality of roads in the south means that only the most determined travellers see
the best of the national parks. Air links between Chile and the
rest of the world are, at present, relatively poor. While Chile’s two largest
airlines have extensive networks within South America, they operate only a small
number of routes to the United States and Europe, while services to Asia are
almostnon-existent. Internal transport links are being improved
and luxury hotels are being built in one of its national parks. Nor is
development being restricted to the Andes. Easter Island and Chile’s Antarctic
Territory are also on the list of areas where the Government believes it can
create tourist markets. But the rush to open hitherto
inaccessible areas to mass tourism is not being welcomed by everyone. Indigenous
and environmental groups, including Greenpeace, say that many parts of the Andes
will suffer if they become over-developed. There is a genuine fear that areas of
Chile will suffer the cultural destruction witnessed in Mexico and European
resorts. The policy of opening up Antarctica to tourism is also
politically sensitive. Chile already has permanent settlements on the ice and
many people see the decision to allow tourists there as a political move,
enhancing Santiago’s territorial claim over part of Antarctica.
The Chilean Government has promised to respect the environment as it seeks
to bring tourism to these areas. But there are immense commercial pressures to
exploit the country’s tourism potential. The Government will have to monitor
developments closely if it is genuinely concerned in creating a balanced,
controlled industry and if the price of an increasingly lucrative tourist market
is not going to mean the loss of many of Chile’s natural riches. The objection to the development of Chile’s tourism might be all EXCEPT that it______.
A.is ambitious and unrealistic B.is politically sensitive C.will bring harm to culture D.will cause pollution in the area