单项选择题

The word brand is a comprehensive term that encompasses other narrower terms. A brand is a name, term, symbol, and/or special design that is intended to identify the goods or services of one seller or group of sellers. A brand differentiates one seller’s products from those of competitors. A brand name consists of words, letters, and/or numbers that can be vocalized. A brand mark is the part of the brand that appears in the form of a symbol, design, or distinctive coloring or lettering. It is recognized by sight but may not be expressed when a person pronounces the brand name.
A brand name consists of all the following EXCEPT

A. a symbol.
B. words.
C. letters.
D. numbers.
<上一题 目录 下一题>
热门 试题

单项选择题
A few governments are already moving. In March, Madrid pledged $1.3 billion to modernize Spain’s tourism infrastructure in a bid to fight off competition from sunshine destinations like Turkey and Egypt, which have become more competitive as the euro has appreciated. In Spain’s Canary Islands, where tourism represents upwards of 60% of the local economy ,the municipal tourism board recently began a series of seminars to help tourism workers cast off their perceived grumpiness(坏脾气又爱发牢骚) ;course materials advise cabbies to ensure your taxis smell nice and don’t drive too fast and remind hotel staff that. a smile costs nothing and is the most effective welcome. Moving in the first sentence most probably means
A. going fast
B. improving
C. taking measures
D. changing offices
单项选择题
The first ball to drop - an illuminated 400 - pound iron - and - wood globe—was lowered from a flagpole. Tradition took root and the ball has announced a new beginning almost every year since—in 1942 and 1943, during World War II, the ball was temporarily put out of commission by a war - time dimout. Instead crowds gathered in the square and observed a moment of silence before cheering. Although the newspaper moved to a different location in 1914,the ball remained a Times Square tradition, with several redecorations along the way. @In 1955 it slimmed down to a 200 - pound aluminum(铝) globe, and remained that way until the 1980s when red lights and a green stem were added to make it an apple promoting the city ’s I Love New York tourism campaign. That flashy phase ended in 1988 in favor of simple white lights, followed later by rhinestones (莱茵石) with edges and strobes (频闪闪光灯). But the biggest checkup was saved for the ball that would ring in the new millennium. Weighing up to 1,070 pounds, the massive new ball marketed handcrafted Waterford crystal triangles, each with a design symbolizing various messages such as Hope for Fellowship, Hope for Wisdom and Hope for Abundance. With minor changes, that. sphere remained through the 2007 festival This year’s ball tops out at 12 feet in diameter (double the size of previous balls) and weighs11, 875 pounds; it sparkles with 32,256 LED lights and 2,668 crystals. It’s not the only thing that’s gotten bigger since the 1900s;a crowd estimated at a million people will be celebrating in Times Square on Dec. 31st, and millions more will be watching worldwide. What makes this year’s ball special compared with the other ones
A. It is a worldwide attraction.
B. There are crystals on it.
C. It’s twice the size of other ones.
D. It sparkles with lights.
相关试题