There are five basic functions of a newspaper: to inform, to comment, to (36) , to instruct and to entertain. You may well think that this (37) of functions is in order of importance but, if so, you would not be in agreement with the (38) of the reading public. Of the two (39) categories of newspaper the popular and the quality, the former have a (40) of millions, while the latter, only hundreds of thousands. Yet the popular papers seem largely designed for (41) , with quizzes, competitions, cartoons, and light-hearted human interest stories. Their news coverage (42) a lot of comment and persuasive language; the information content is rather low, and instruction is very (43) . The quality newspapers put a much lower one on entertainment.
It is not only in content that the two types of paper differ. There is a difference, too, in the style in which the articles are written. (44) Their journalists tend to use shorter sentences and avoid less well-known vocabulary. This means that popular newspapers are easier for a native speaker to understand, though probably not for a non-native speaker. (45) Popular papers are generally smaller with fewer columns per page. They have bigger headlines and more photographs. There is a greater variety of typeface and printed symbols. The articles are shorter and there are fewer per page. (46) Large headlines, pictures and position on the page all serve to draw the reader’s attention to one article rather than another.