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Who is John W. Rogers Jr. What does the author want to tell us from his example

【参考答案】

John W. Rogers Jr. is the CEO of Ariel Capital Management LL......

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大多数广告是针对目标观众的，例如，14～18岁的少女或者20-28岁的年轻男子。这些目标观众通常被彻底地研究过。特殊的研究调查会设计一些问卷以及针对目标观众群中的一些人进行访谈，获得他们对于产品样品的反馈。同样地，研究者们努力想了解消费者隐秘的喜好和厌恶。同时他们还需随时获取最新的信息，或者什么样的产品包装和促销技巧能够激起顾客们最热烈的反应。[听力原文]Most advertisements are made for a target audience, for instance, teenage girls 14 to 18 or young men from 20 to 28. The target audiences are usually thoroughly researched. Special researches design questionnaires and conduct interviews with members of the target audiences, getting their responses to samples of the product. As well, researchers try to understand secret fears and wishes of consumers. Part of their work is to gain up-to-date information or what types of packaging and promotion techniques will produce the maximum response.

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