单项选择题

What is the main idea of the news item What is the major drawback to the new luggage delivery services

A．The pickup time is not scheduled.
B．Extra packaging is required.
C．Valuables are easily lost.
D．The price could be lower.
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单项选择题
Which of the following shows the result of the programme to pay students
A．It has nothing to do with higher math score.
B．It works sometimes, but it’s not panacea.
C．It leads to higher scores in social studies.
D．It encourages students to do better in science.
填空题
Developing an Advertising Campaign Generally speaking, four major steps are involved in the development of an advertising campaign. Ⅰ． (1) and analyzing the advertising target A．Have a clear idea of your advertising target —critical: it is the (2) of other steps B．Analyze advertising targets to develop an information base for the campaign Ⅱ．Creating the advertising platform Advertising platform refers to the selling points which an advertiser thinks are important to (3) One of the best ways to determine what the selling points are is through (4) Ⅲ．Developing the media plan A．Formulation of a media plan involves —the (5) of exact media —time arrangement with each medium B．Factors to be considered in this step include —characteristics of the target audience —the (6) of media —the (7) Ⅳ．Executing the campaign A．Execution of an advertising campaign requires much planning and (8) B．Detailed (9) are required to ensure everything is done on time. C． (10) of the quality of work is also necessary to make improvements
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