A. Prior to voicemails, the expectation of callers was to get caught up in a process that can best be described as message-slip phone tag.
B. When voice mail first appeared, however, that expectation was suddenly shaken by an invitation to leave a personal recorded message.
C. It is rare for anyone to exceed expectations unless they do so on purpose.
D. It is a proactive effort that is always looking for a way to express itself.
E. The latter is in fact mediocrity, and mediocrity is usually the norm.
F. As our experience changes, our expectations change, too.
G. Typically, the message slips merely reflected the name and number of the caller, and the reason for their call was fairly short and cryptic.