PART ONE ·You will hear a business presentation about
3 simple selling tactics. ·As you listen, for questions 1-12,
complete the notes, using up to three words or a number. ·After
you have listened once, replay the recording. SELLING TACTICS NOTES Business Presentation Pay Attention to Getting
Attention 1．A major obstacle of selling things is that your
sales message will be______.Three proven ways you can capture a prospect’s
attention quickly: 2．Make a______. 3．Surprise
your prospects______. 4．Include attention getting headlines on
all______. Emphasize the Human Relationship
5．Prospective customers are more receptive to buying from a real person
than from______. Tip: 6．Sell yourself to make
prospective customers ______with the selling process. 7．Sell
your company and its history of producing results to make prospective customers
confident of your ability to deliver______. Trigger Your
Customer’s Imagination 8．Convert the benefits delivered by
your product or service into______. 9．Put your prospect in the
picture by dramatizing what it feels like to be______.
10．Be______. 11．If you promote a business opportunity,
describe what it feels like to be at home working Tip: 12．Be sure your word pictures are dramatizing
benefits and______.