填空题

Although General Motors and General Electric are large multinational companies with operations around the globe, there are numerous smaller companies that engage in international trade. Because 95 percent of the world’s population and two-thirds of its (S1) _________ power are located outside the United States, it is important for American (S2) _________to be present in foreign markets. However, before we explain the different methods by which a company may (S3) __________in inter- national trade, we might first consider some important(S4)_________that U.S. companies often fail to study before they sell products in a foreign country. These factors are (S5)________with differences in language, in values and attitudes, and in political (S6)________. When (S7)_________Coca-Cola into the Chinese market in 1920, the company used a group of Chinese symbols that, when spoken, sounded like Coca-Cola. However, when read, these symbols meant, "a female horse fattened with wax". Upon reentering the Chinese market in the 1970s, Coca-Cola used a series of Chinese (S8)_____________that translates into "happiness in the mouth". (S9)_______ Culture is the total pattern of human behavior that is practiced by a particular group of people. (S10)__________. S9