填空题

Adervertising is a form of selling. For thousands of years, there have been (36)_____who tried to persuade others to buy the food they have (37) _____or the goods they have made or the services they can perform. Advertising (38) _____in the signs that merchants once put over their doors to (39) _____the public exactly what was for sale inside with (40) _____symbols or pictures. The objective of any advertisement is to (41) _____ people that it is in their best interests to take an action the advertiser is recommending. Advertising (42) _____to the content of the mass media, and at the same time, supports them. Most newspapers and magazines publishers, radio and television stations make their (43)_____from the sale of space or time to advertisers. As a matter of fact, (44)_______________. The cost of buying space or time is added to the price of an advertiser’’s goods or services. (45)_____________rather than providing better books, programs or magazine articles. Advertising may also influence media content: a magazine that runs cigarette ads may not be enthusiastic about printing an article on the dangers of smoking. Moreover, the distinction between advertising and other types of content is not always clear. (46)_____________, and even specialized media directed at schools.