填空题
A—E-marketing in context
B—Convergence
C—Strategic E-Marketing
D—The E-Marketing Plan
E—E-marketing environment
F—Global Markets
G—Ethical and Legal Issues
H—E-marketing strategy
I—Marketing Knowledge
J—Consumer Behavior
K—Segmentation And Targeting Strategies
L—Differentiation and Positioning Strategies
M—E-marketing management
N—Product
O—Price
P—The Internet for Distribution
Q—E-Marketing Communication
R—Customer Relationship Management
( ) 营销计划 ( ) 营销环境
【参考答案】
D、E