单项选择题

The producers of instant coffee found their product strongly resisted in the market places despite their obvious advantages. Furthermore, the advertising expenditure for instant coffee was far greater than that for regular coffee. Efforts were (62) to find the cause of the consumers’ seemingly unreasonable (63) to the product. The reason given by most people was (64) for the taste. The producers suspected that there might be (65) reasons, however. This was confirmed by one of (66) research’s classic studies, one often cited in the trade. Mason Haire, of the University of California, (67) two shopping lists that were identical except for one (68) . There were six items common to both lists, carrots, baking power, bread, canned peaches and potatoes, (69) the brands or amounts specified. The seventh item, in the fifth (70) both fists, read "! pound. Maxwell House coffee" on the list and "Nescafe instant coffee" on the (71) One list was given to each person in a group of fifty (72) , and the other list to those in another group of the same (73) .The women were asked to study their lists and then to describe (74) they could, the kind of woman (personality and character) (75) would draw up that shopping list. (76) half of those who had received the list including instant coffee (77) a housewife who was lazy and a poor planner. (78) , only one woman in the other group described the housewife, who had (79) regular coffee on her list, (80) lazy; only six of that group suggested that she was a poor planner. Eight women felt that the instant-coffee user was probably not a good wife! No one in the other group (81) such a conclusion about the housewife who intended to buy regular coffee.