单项选择题
VMI, an international financial services company based in Spain, is holding its own first international conference later this year, and the budget is $2, 000 per participant. Since this is an important event, the Marketing Department must plan it carefully. The place they choose must have:
An international airport not far from the hotel
One large conference room
Fore" or more seminar (讨论会) rooms
A choice of activities outside the main conference programme
Now they have four hotels to choose from. All prices include the cost of flight.
1) Long Beach Hotel, Australia
Seaside location
5-star hotel
Two large conference rooms but no seminar rooms
Large swimming pool, tropical garden, shops and nightclub
Price: $1,500 per participant, including meals and all entertainment at the hotel
Advantage: very attractive beach
Disadvantage: few cultural attractions
2) Hotel Moda, Italy
4-star hotel
One conference room and two seminar rooms
Large swimming pool, satellite TV
Price: $950 per participant, including meals and two guided tours
Advantage: low cost means more money for cultural tours, sightseeing, the opera, etc.
Disadvantage: heavily booked in summer
3) Hyliace Hotel, Greece
(An island off the east coast)
5-star hotel
Wide choice of large and small conference rooms
Golf course, tennis course
Price: $1,350 per participant, including meals
Advantage: beautiful island setting—peaceful and quiet
Disadvantage: not very convenient in terms of transportation
4) Hotel Colossus, America
5-star hotel
Magnificent architecture in the Greek style
Huge conference rooms with outstanding facilities, seminar rooms available at extra cost
Price: $1,950 per participant, including meals and one tour
Advantage: not far from the international airport
Disadvantage: many tourists visit the hotel day and night
A. One of the four selected hotels.
B. VMI’s international services.
C. An international travel agency.
D. The marketing Department of VIM.