Directions: In this section, you will hear a
passage three times. When the passage is read for the first time, you should
listen carefully for its general idea. When the passage is read for the second
time, you are required to fill in the blanks numbered from 36 to 43 with the
exact words you have just heard. For blanks numbered from 44 to 46 you are
required to fill in the missing information. For these blanks, you can either
use the exact words you have just heard or write down the main points in your
own words. Finally, when the passage is read for the third time, you should
check what you have written.
In a competitive economy, the consumer usually has the choice
of several different brands of the same product. Yet underneath their labels,
the products are often nearly (36) . One manufacturer’s toothpaste
tends to differ very little from another manufacture’s. Thus, manufacturers
are (37) with a problem-how to keep sales high enough to stay
in business. Manufacturers solve this problem by (38) They
try to (39) consumers in various ways. In fact,
advertisements may be (40) into two types according to the
kind of appeals they use. One type of advertisement tries
to appeal to the consumer’s reasoning mind. It may offer a (41)
that seems scientific. For example it may say that the
dentists (42) flash toothpaste. In selling a product, the
truth of the advertising may be less important than the appearance of truth.
A scientific (43) gives the appearance of
truth. Another type of advertisement tries to amuse the
potential buyer. (44) . One way of doing
this is to make the products appear alive. For example, (45)
. Ads of this sort are silly, but they also tend to be amusing.
(46) .
【参考答案】
Products that are essentially boring，such as insecticide，are......