填空题

Let’s turn our focus now to (36) . We all know what an advertisement is. It is essentially a message that (37) something for sale.
Now, there is an important precondition that must exist before you have advertising. That is a large supply of (38) goods, that is, things to sell. You see, in a place where a demand for a product is (39) than the supply, there’s no need to advertise. The early form of advertising goes back to many hundreds of years ago with a simple sign. There were shop doors that told you whether the shop was a bakery, a (40) shop or whatever. Then was the introduction of the printing craze. Advertising increased substantially as printings for products like coffee, tea and chocolate appeared in newspapers and other (41) as well as on the side of buildings. In the American (42) , advertising in communication’s media like newspapers and pamphlets became a major factor in (43) goods and services. By modern standards, (44) not the splash sheet or the whole page spreads of today. Still some of them appeared on the front page of newspapers, (45) , but the ads were current or local. Advertising really came into its own and became a central part of doing business during the industry revolution. Suddenly there was a much greater supply of things to sell. And as we said earlier, (46) People’s attention had been drawn to the new product. Let’s take a look at some of the advertisements from that time.