Advertisements
An intelligent person will not allow himself to be influenced
by advertisements. Instead, he will try to get to know about the
(1) ______ regulating them. Secondly, he will try (1) ______
to make sure whether he can believe in advertisements.
Honest advertisements can be extremely useful because they
save a lot of time and (2) ______ by putting sellers in touch (2) ______
with buyers in a quick and simple way.
The dishonest advertiser hopes to sell his goods quickly
to make a large profit before (3) ______ begin. (3) ______
There are also semi-dishonest advertisers who make
(4) ______ for their products which they know perfectly well (4) ______
to be incapable of (5) ______ (5) ______
With no advertising, (6) ______ would be sold, so (6) ______
the cost of each article would be higher. The more you advertise,
the more (7) ______ you can afford to sell your products. (7) ______
As advertisers become more and more expert at their work,
they appeal to all (8) ______ to increase sales: greed, (8) ______
(9) ______ , love of a bargain, fear of the disapproval of other (9) ______
people, etc.
However, more and more customers are also becoming
suspicious of and (10) ______ to high-powered advertising. (10) ______
This is producing a deliberately modest type of advertisement. Please move on to Section B.