What does the choice of gifts tell us about the circulation managersA. They despised their readers. B. They understood their readers.C. They enjoyed being powerful. D. They were out of touch.
After the war the need to fall into step with the new consumer society was soon realized. If you were flanked by neighbors who, unlike you, could afford a holiday abroad, then winning an easy competition could set you up with a fortnight in an exotic sunspot. Dishwashers, washing machines, slow-cookers and deep-fat-friers were -- and still are -- available by the same means.