单项选择题
Thousands of writers in Los Angeles and New York went on strike this week, risking their incomes and careers. They want more money for their work when it is used online than Hollywood studios are willing to pay. Because the strike is over matters of principle, not just dollars and cents, it could last for months. The immediate effect was to shut down late-night talk shows, including "Late Show with David Letterman" and "The Tonight Show with Jay Leno".
Media companies argue that the market has become increasingly competitive and uncertain for many reasons. including internet piracy and tumbling box-office receipts. They want to cut writers’ income from "residuals", which are payments made when a TV show is re-used. The writers are determined not to repeat the mistake they made in 1985, when they listened to the studios’ plea that home video was an unproven new market and agreed to a residual payment of 0.3%, which translates into about four cents for each sale of a DVD—or one-tenth of what DVD-box manufacturers get. The writers now want a residual payment of 2.5% for re-use of material online and on mobile phones.
The studios say that internet delivery is the same as home video, so the old rate still applies. And they refuse to pay anything to writers when content is streamed over the internet free to viewers, supported by ads, because this is merely "promotion". Both sides made last-minute concessions on traditional-media payments. But because new-media rights are so critical to the future earnings of writers and studios, neither was willing to compromise.
Who will suffer the most "The strike won’t affect most studios unless the writers stay out three to five months," says a senior executive at a media conglomerate. Because writers on reality and animation programmes are not unionised, the networks will be able to switch to other forms of programming; sport will fill the gaps, too. But Moody’s, a credit-rating agency, reckons that a strike lasting into late 2008 would have a serious financial impact. Broadcast networks and premium-cable channels would be hurt most, because they rely most on first-run scripted shows.
A. They reluctantly listened to the studio’s bullshit.
B. They readily believed the studios’ excuse out of a false judgment.
C. The studio promised to provide satisfactory payments.
D. The market prospect of home video was not so competitive and uncertain.