Passage One Advertising agencies are the link between the product and the market. They cannot be (1) as just one service provider. As they provide a bundle of services to make and build a brand. Advertising agencies first began as space selling agencies. They would buy space in bulk, then sell it and live on the (2) gained. Slowly they began to give the client more than just one service. Media began to creep in. And (3) the creative personnel too were made the pillars of the organization. Today advertising agencies give the clients a 360-degree view of their product. How does an ad agency (4) First the brief is provided by the client that is brought into the company by the client servicing personnel. The brief is about what the client needs to communicate to his target audience. Target audience is categorized according to their income, consumption, (5) power etc. Once the target audience for a particular product is identified, the strategy to (6) the product is taken on. The strategies are carefully planned by strategic planners and then communicated to the (7) team. The team then takes on the task on how best to communicate the necessary to the common people. Smart (8) , attractive visuals are then brainstormed among the creative personnel. Finalized ideas are given birth to on paper, which are then (9) to the client. Deliberations, presentations follow in the conference room and the final ad to be released is settled upon. Sometimes rework is demanded, and sometimes (10) are given until the ad is finalized.
A. classifiedD. correctionsG. functionJ. influence M. purchasing
B. commissionE. creativeH. gradually K. pensions N. realized
C. communicateF. exchangingI. headlines L. presented O. voluntarily