Since the early nineties, the trend in most businesses has been toward on-demand, always-available products and services that suit the customer’s（）rather than the company’s.

A. Reading the Mind of the Market
B. Controlling the Consumers’ Preferences
C. Improving the Styles of Advertising
D. Finding Out the Way to Predict

A. protection against rain
B. a shade against the sun
C. a symbol of power
D. a symbol of honor