填空题
SELLING TACTICS
NOTES
Business Presentation
Pay Attention to Getting Attention
1. A major obstacle of selling things is that your sales message will be______ Three proven ways you can capture a prospect’s attention quickly:
2. Make a______
3. Emphasize the ______
4. Trigger Your Customer’s
Emphasize the Human Relationship
5. Prospective customers are more receptive to buying from a real person than from ______
Tip：
6. Sell yourself to make prospective customers ______ with the selling process,
7. Sell your company and its history of producing results to make prospective customers confident of your ability to deliver ______
Trigger Your Customer’s imagination
8. Convert the benefits delivered by your product or service into ______.
9. Put your prospect in the picture by dramatizing what it feels like to be ______.
10. Be ______
11. If you promote a business opportunity, describe what it feels like to be at home working ______
Tip:
12. Be sure your word pictures are dramatizing benefits and ______