填空题

Advertising as we know it today did not begin in the United States until after the Civil War. Before that, advertising had consisted mainly of small paragraphs (11) a man simply stated what he wanted to sell. Later, Benjamin Franklin became known as the "Father of Advertising," partly because he used the (12) copywriting technique of emphasizing the rewards derived from using a (13) , rather than simply taking about the product itself.
The 19^th century is also the period in which trademarks and slogans were (14) . Manufacturers often advertise a product by associating it with a symbol, often a person or an animal, known as a trademark; the trademark for the product may only be used by that (15) company. Advertising as we know it today did not begin in the United States until after the Civil War. Before that, advertising had consisted mainly of small paragraphs (11) a man simply stated what he wanted to sell. Later, Benjamin Franklin became known as the "Father of Advertising," partly because he used the (12) copywriting technique of emphasizing the rewards derived from using a (13) , rather than simply taking about the product itself.
The 19^th century is also the period in which trademarks and slogans were (14) . Manufacturers often advertise a product by associating it with a symbol, often a person or an animal, known as a trademark; the trademark for the product may only be used by that (15) company.