At present companies and industries like to
sponsor sports events. Two reasons are put forward to explain this
phenomenon. The first reason is that they (1) ______ throughout the world.
(1) ______ The second reason is that
companies and industries (2) ______ money, (2) ______ as they
get reductions in the tax they owe if they sponsor sports or arts
activities. As sponsorship is (3) ______, careful thinking is
required in (3) ______ deciding which events to sponsor.
It is important that the event to be sponsored (4) ______ the product(s) to
be promoted. (4) ______ That is, (5) ______ and
maximum product coverage must be
(5) ______ guaranteed in the event. Points to
be considered in sports sponsorship: Popularity of the
event International sports events are big (6)
______ events, (6)
______ which get extensive coverage on TV and in the press. Smaller events
attract fewer people. Identification of the potential
audience Aiming at the right audience is most
important for smaller events. The right audience would attract manufacturers
of other related products like (7) ______ ,etc.
(7) ______ Advantages of sponsorship
Advantages are longer-term. People are
expected to respond (8) ______ to the products
(8) ______ promoted and be more likely to buy them.
Advertising is (9) ______
(9) ______ Sponsorship is better than
straight advertising: a) less (10)
(10) ______
b) tax-free.