Information has gone from scarce to superabundant. That brings huge new (36) , but also big headaches. The world contains an unimaginably vast amount of (37) information which is getting ever vaster ever more rapidly. This makes it possible to do many things that (38) could not be done: (39) business trends, prevent diseases, combat crime and so on. Managed well, the data can be used to (40) new sources of economic value, provide fresh (41) into science and hold governments to account. But they are also (42) a host of new problems. Despite the abundance of tools to capture, process and share all this information—sensors, computers, mobile phones and the like-it already exceeds the (43) storage space. Moreover, (44) . The effect is being felt everywhere, from business to science, from government to the arts. Scientists and computer engineers have coined a new term for the phenomenon: "big data". Information is made up of a collection of data and knowledge is made up of different strands of information. It can be inferred that (45) . The business of information management— helping organisations to make sense of their increasing data—is growing by leaps and bounds. (46) , the data scientist, who combines the skills of software programmer, statistician and storyteller/artist to extract the elites of gold hidden under mountains of data.