填空题

Although one might not think so from some of the (S1) ______________ of it, advertising is essential to the kind of society in the United Kingdom, and a very (S2) ______________ proportion of the world at large. Advertising is necessary as a means of (S3) ______________ with others, of telling them about the goods and services that are (S4) ______________ , and of which most of them would never get to hear at all if it were not for advertising. And advertising helps a great deal to promote a rising (S5) ______________ of living. 　　In talking about advertising, one should not think (S6) ______________ in terms of a commercial on television, or an advertisement in the newspapers. After all, the roots of advertising are to be found in the (S7) ______________ place. 　　For many years it was thought that it was enough to produce goods and supply services. (S8) ______________________________________. In the competitive society in which we live, it is essential that we go out and sell what we have to offer, and (S9)______________________________Approximately 2 percent of the UK gross national product is spent on advertising. (S10) _______________________________________________. Of course, advertising does try to attract the interest of the potential consumer, but if the article when purchased does not match up to the standards that the advertising suggests that it will, it is obviously unlikely that the article will sell well. S7