填空题

One of the most successful commercial
products ever launched is said to have come about
as the result of a mistake. In 1896, by accidental 1. ______.
adding fizzy water instead of still water to the
recipe, a pharmacist called John S. Pemberton
invented that has today become the most popular 2. ______.
soft drink in the world: Coca-Cola. Coke has
enjoyed huge success worldwide, particularly in
the past fifty years. Indeed, old Coke bottles and
"limiting edition" cans can often fetch considerable 3. ______.
sums from collectors, and there are even stores
which deal exclusively Coke products and 4. ______.
collectables.
What could possibly account for the amazing
success of Coca-Cola How has this combination
of carbonated water, sugar, acid and flavourings
come to symbolize the American way of a life for 5. ______.
most of the world After all, even the
manufacturers could hardly describe Coke as a
healthy product yet it contains relatively high 6. ______.
amounts of sugar and phosphoric acid, both of
that are known to damage teeth. 7. ______.
One explanation may be found in the name.
The original recipe included a flavouring from
the coca plant and probably included small amounts
of cocaine, but since the early part of the last
century all traces of cocaine have removed. 8. ______.
However, Coke also includes a flavouring from
the cola tree; cola extract contains caffeine,
which is a stimulant, and the Coca-Cola company
adds extra caffeine for good measure. While
caffeine is not thought to be an addictive
substance by itself, there is considerable evidence 9. ______.
that in a period of time the consumption of 10. ______.
caffeine has to be increased in order for its
stimulating effect to be maintained, and so sales
of Coke perhaps benefit as a result.

【参考答案】

that —what
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填空题
distinguished
问答题
A person, like a commodity, needs packaging. But going too far is absolutely undesirable. A little exaggeration, however, does no harm when it shows the person’ s unique qualities to their advantages. To display personal charm in a casual and natural way, it is important for one to have a clear knowledge of one self. A master packager knows how to integrate art and nature without any traces of embellishment, so that the person so packaged is no commodity but a human being, lively and lovely. A young person, especially a female, radiant with beauty and full of life, has all the favor granted by God. Any attempt to make up would be self- defeating. Youth, however, comes and goes in a moment of doze. Packaging for the middle - aged is primarily to conceal the furrows ploughed by time. If you still en joy life’ s exuberance enough to retain self - confidence and pursue pioneering work, you are unique in your natural qualities, and your charm and grace will remain. Elderly people are beautiful if their river of life has been, through plains, mountains and jungles, running its course as it should. You have really lived your life which now arrives at a complacent stage of serenity, indifferent to fame or wealth. There is no need to resort to hair - dyeing--the snow - capped mountain is itself a beautiful scene of fairyland. Let your looks change from young to old synchronizing with the natural ageing process so as to keep in harmony with nature, for harmony itself is beauty, while the other way round will only end in unpleasantness. To be in the elder’ s company is like reading a thick book of deluxe edition that fascinates one so much as to be reluctant to part with. As long as one finds where one stands, one knows how to package oneself, just as a commodity establishes its brand by the right packaging.