At present companies and industries like to sponsor
sports events. Two reasons are put forward to explain
this phenomenon. The first reason is that they get
(1)______throughout the world. The second reason (1)______
is that companies and industries (2)______money, as (2)______
they get reductions in the tax they owe if they sponsor
sports or arts activities.
As sponsorship is (3) ______, careful thinking is (3)______
required in deciding which events to sponsor. It is
important that the event to be sponsored (4)______the (4)______
product (s) to be promoted. That is, the right
(5)______and maximum product coverage must be (5)______
guaranteed in the event.
Points to be considered in sports sponsorship.
Popularity of the event
International sports events are big (6) ______event, (6)______
which get extensive coverage on TV and in the press.
Smaller events attract fewer people.
Identification of the potential audience
Aiming at the right audience is most important for smaller
events. The right audience would attract manufacturers
of other related products like (7)______, etc. (7)______
Advantages of sponsorship
Advantages are longer-term.
People are expected to respond (8) ______to the (8)______
products promoted and be more likely to buy them.
Advertising is (9) ______the mind. (9)______
Sponsorship is better than straight advertising:
a) less (10)______ (10)______
b) tax-free