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he Great Newspaper War
Up until about 100 years ago, newspapers in the United States appealed only to the most se- rious readers. They used ________(51) illustrations and the articles were about politics or business.
Two men changed that-Joseph Pulitzer _______(52) The New York World and Randolph Hearst of The New York Journal. Pulitzer bought The New York World ________(53) 1883. He changed it from a traditional newspaper into a very _______(54)one overnight. He added_________(55) illustrations and cartoons. And he told his reporters to write articles on _______
(56) crime or scandal they could find. And they did. One of them even pretended she was crazy and then she ________(57)to a mental hospital. She then wrote a series of articles about the poor treatment of ________(58)in those hospitals.
In 1895, Hearst came to New York from (59) California. He wanted The Journal to be more sensational and more exciting __________(60) The World. He also wanted it to be ________(61), so he reduced the price by a penny. Hearst attracted attention because his headlines were bigger than ________(62). He often said, "Big print makes big news. "
Pulitzer and Hearst did anything they ________(63)to sell newspapers. For example,
Hearst sent Frederic Remington, the famous illustrator (64) pictures of the Spanish-A-merican War. When he got there, he told Hearst that no fighting was ________(65). Hearst answered, "You furnish the pictures. I&39;ll furnish the war. "
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