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With its 2X optical zoom lens，3.2megapixels and the size of a credit card，the Canon Digital Power-Shot S230camera，introduced in September，2002，might strike some as a marvel.But the company is bet-ting that its new target market of young white-collar women，who have not been the primary buyers of dig-ital cameras，will love the tiny wonder for its look.
Inspired by companies like Nokia，which early on emphasized design in an effort to sell cellphones to the increasingly style-conscious public，camera makers，too，are now promoting their products as fashion accessories.Canon is among a growing number of manufacturers playing up not only the latest in fancy technology but also what marketers call the ’cool factor’，a combination of high-tech features and streamlined，compact design.
In its print and television ad campaigns，the Canon PowerShot dangles from a clothes hanger.’Stain-less steel goes with everything，’the copy reads.Casio，the maker of the Exilim，has taken a similar style.Its print ads show a photo of a fashionable young woman in jeans，her compact digital protruding from her hip pocket over the slogan ’No visible cameralines’.Now that digital technology is no longer a novelty，Sony is also seeking a new group of consumers，mostly women in their 20’s and early 30’s.And the latest of Sony’s print ads features a shapely blonde sheathed in a clingy black dress，an ATM-car-size CyberShot U suspended like a necklace.’It looks like cool jewelry，and that’s the point，’Jim Malcolm，Sony’s senior marketing manager for digital cameras，said.

What is Canon Digital PowerShot S230 camera’s size?（）