When a consumer finds that an item she or he bought is in faulty or in 【S1】______ some other way does not live to the manufacturer's claim for it , the first 【S2】______ step is to present the warranty or any other records which might help, at the store of purchase. In most cases, this action will produce results. Moreover, 【S3】______ if it does not, there are various means the consumer may use to gain satisfaction. A simple and common method used by many consumers is to complain directly to the store manager. In general, the 'high up' the consumer 【S4】______ takes his or her complaint, the faster he or she can expect to be settled. 【S5】______ In such case, it is usually settled in the consumer's favor, assumed he 【S6】______ or she has a just claim. Consumers should complain about in person 【S7】______ whenever possible, but if it cannot get to the place of purchase, it is 【S8】______ acceptable to phone or write the complaint with a letter. 【S9】______ Complaining is usually most effective when it is done politely but firmly, and especially when the consumer can demonstrate that is wrong 【S10】______ with the item in question. 【S1】