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Effective communication is essential for all organisations. It links the activities of the various parts of the organisation and ensures that everyone is working towards a Common goal. It is also extremely important for motivating employees. Staff need to know how they are getting on, what they are doing right and in which areas they could improve. Working alone can be extremely difficult and it is much easier if someone takes an interest and provides support. Employees need to understand why their job is important and how it contributes to the overall success of the firm. Personal communication should also include target setting. People usually respond well to goals, provided these are agreed between the manager and subordinate and not imposed.
However, firms often have communications problems that can undermine their performance. In many cases, these problems occur because messages are passed on in an inappropriate way. There are of course, several ways of conveying information to others in the organisation. These include speaking to them directly, e-mailing, telephoning or sending a memo. The most appropriate method depends on what exactly it is you are communicating. For example, anything that is particularly sensitive or confidential, such as an employee's appraisal, should be done face-to-face.
One of the main problems for senior executives is that they do not have the time or resources needed to communicate effectively. In large companies, for example, it is impossible for senior managers to meet and discuss progress with each employee individually. Obviously this task can be delegated but at the cost of creating a gap between senior management and staff. As a result, managers are often forced to use other methods of communication. Like memos or notes, even if they know these are not necessarily the most suitable means of passing on messages.
The use of technology, such as e-mail, mobile phones and network system, is speeding up communication immensely. However, this does not mean that more investment in technology automatically proves beneficial, systems can become outdated or employees may lack appropriate training. There are many communications tools now available but a firm cannot afford all of them. Even if it could, it does not actually need them all. The potential gains must be weighed up against the costs, and firms should realise that more communication does not necessarily mean better communication.

A.adapt
H.make
I.select
J.ensure

【参考答案】

C
解析:文章第二段中说:'Themostappropriatemethoddependsonwhatexact......

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