&8226;Read the text below about how consumers decide what to buy. &8226;In most of the lines (34-45) there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct. &8226;If a line is correct, write CORRECT on your Answer Sheet. &8226;If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet. Consumer Behaviour The consumer is the focus of all retail business and it is important to appreciate how Consumers are influenced in their buying decisions. Most of consumers, before making a 34. purchase, gather information and evaluate with the alternatives, but the extent to which 35. they look for information depends on the type of purchase. For example, in the case of 36. routine grocery purchases most consumers respond to automatically. However, for 37. purchases where the risk of making the wrong decision is greater, like buying a new 38. car, so the search for information is more important. The decision to purchase is never a 39. single decision but a number of these separate decisions, and at any time during this 40. process, consumers can change their minds about and choose an alternative route. For 41. exam pie, although a consumer may have decided where to buy a product only to realise 42. at the last moment that this is, in fact, having the wrong choice. The price in the store may 43. be too high or the staff unhelpful. On the other hand, a lack of queues, favourable credit 44. facilities and efficient staff all lead to a too positive impression, so retailers should 45. remember how difficulties in these areas that can affect a sale or even lose a customer permanently. (34)