单项选择题
配置管理是用于()
A.整体变更控制
B.项目计划执行
C.范围计划
D.风险定量分析
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根据下列短文,回答下列各题。 To understand the marketing concept,it is only necessary to understand the difference be—tween marketing and selling.Not too many years ago,most industries concentrated primarily onthe efficient production of goods,and then relied on“Persuasive salesmanship”to move asmuch of these goods as possible.Such production and selling focuses on the needs of the sellerto produce goods and then convert them into money. Marketing,On the other hand,focuses on the wants of consumers.It begins with first analy zing the preferences and demands of consumers and then producing goods that will satisfythem.This eye on the consumer approach is known as the marketing concept,which sireplymeans that instead of trying to sell whatever is easiest to produce or:buy for resale,the makersand dealers first try to.find out what the consumer wants to buy and then go aleIout making it ac-cording to consumer demand. This concept does not imply that consumer satisfaction is given priority over profit in a como pany.There are always two sides to every business activity-the finn and the customer-and,each must be satisfied before bade OCCURS.Successful merchants and producers,however,recog-nize that the surest route to profit is through understanding customers.This concept has been rec-ognized in such slogalls as“Have It Your Way.”And“Youre the Boss.”A good example of theinlpoltaJlce of satisfying the consumer presented it self in mid一1985,when Coca Cola changed theflavor of its drink.The non-acceptahoe of the new flavor by a significant potion of the pubhebrought about a quick restoration of the Classic Coke,which Was then marketed alongside the newKing Customer ruled! A good knowledge of the difference between marketing and selling leads to________.A.the efficient production of goodsB.a perfect command of salesmanshipC.a basic command of the marketing conceptD.the conversion of goods into money
A.Not
B.Such
C.It
D.This
E.find
F.There
G.Successful
H.This
I.”And“Youre
J.”A
K.The
L.
A.the
M.a
N.a
O.the
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未分类题
阅读材料,完成下列要求。(25分)材料一清朝康、雍、乾长达一个多世纪中,社会总体稳定,清政府取消了人头税,根据耕地面积确定税额,减轻了下层百姓负担。农业上普遍采用了轮作、复种、多熟等农作制。玉米、甘薯等耐寒、耐旱、高产作物不断推广,人们将林木覆盖的山地和草原广为开垦,人口从清初的1.8亿增加到鸦片战争前夕的4亿之众,引起了一系列变化;一些地区“游手好闲者更数十倍与前”“田地责少,寸土为金”,水土流失和草原沙化现象凸显,农业人均收入递减,各地民变此起彼伏。材料二为解决人口压力,康有为认为,“西北诸省土旷人稀,东三省、蒙古、新疆疏旷益甚,人迹既少……早谋移迁徙”。严复则认为兴办现代实业较垦荒辟田有效得多。到民国时期,有人认为,人口增加是无休止的,食疗的增加是越来越困难的,即使我们能开垦荒地改良实业、增加生长,总是赶不上人人口增加的快“;至于工业化一途,因需要大量投资,短期内难以高程,因此很多人认为,解决人口问题的治本方法是迟婚与节育。(1) 根据材料一并结合所学知识,说明清中期人口膨胀的原因及其影响。(12分)(2)根据材料二并结合所学知识,概括近代学者缓解人口压力等等主张,并加以简要评价。(13分)
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