未分类题

What Is Market?
The word market is used in a number of ways, There is a stock market and an auto- mobile market, a retail market for furniture and a wholesale market for furniturE.One person may be going to the market; another may plan to market a product. What, then, is a market? A market may be defined as a place where buyers and sellers meet, goods or services are offered for sale, and .transfers of ownership occur. A market .may also be defined as the demand made by a certain group of potential buyers for goods or services. For instance, there is a farm market for petroleum products. The terms market and demand are often used interchangeably (可互换地) ; they may also be used jointly as market demanD.
These definitions are not sufficiently precise to be useful to us herE.For business purposes we define a market as people or organizations with wants (needs) to satisfy, money to spend, and the willingness to spend it. Thus in the market demand for any given product or service, there are three factors to consider--people or organizations with wants needs), their purchasing power, and their buying behavior,
We shall employ, the dictionary definition of needs: the lack of anything that is required, desired, or useful. We do not limit needs to the narrow physiological (生理的) requirements of food, clothing and shelter essential for survival. In our discussion the words needs and wants are used synonymously(同义地) and interchangeably. In a strict interpretation, however, needs would refer to such basic physiological requirements as fooD.clothing, and shelter, while wants .would be non-basic preferences. However, in our affluent ( 丰富的) society, little is to be gained by trying to differentiate (区分) between the two. Many of us would see as needs some items that are far beyond food, clothing and shelter.
第 16 题 Markets can be classified according to what is sold on a market and how goods are solD.
A.Right
B.Wrong
C.Not mentioned