Chinese people seem to like the red and yellow colors a lot. The two colors are used for the Chinese national flag. They are also the predominant colors for the cover design of some important books, as well as in the decorations for major events, such as the flower display in Tian’anmen Square during the National Day holidays. The color preferences of the Chinese people are influenced by the five elements of metal, wood, water, fire and earth, in addition to geographical locations and weather. China is a huge and geographically diversified country. It is cold in the north so people there like warm colors. But it is just the opposite in the south. Of all the warm colors, the Han people like yellow especially.