单项选择题

? Read the article below about how to build your career.
? Are sentences 16-22 on the opposite page 'Right' or 'Wrong' ? If there is not enough infor-mation to answer 'Right' or 'Wrong', choose 'Doesn't Say'.
? For each sentence 16-22, mark one letter (A, B or C) on your Answer Sheet.
Building Your Career
At one time in the United States, joining an organization meant you would most likely be employed with that same organization for lifE.You would start at the bottom step of the hierarchy and, through seniority, climb the ladder to success. Today the average person beginning a career in the United States will probably work in tan or more jobs for five or more employers before retiring. So getting a job after graduation is only one step toward building your career.
Employers am seeking people who are able and willing to adapt to diverse situations, who thrive in an ever-changing workplace, and who continue to learn throughout their careers. Employers want team players with strong work records. So try to gain skills you can market in various industries. Join networks of professional colleagues and friends who can help you stay informed of where your occupation, industry, and company are going. As you search for a permanent job that fulfills your career goals, take interim job assignments, consider temporary work or freelance jobs. Employers will be more willing to find (or even create) a position for someone they've learned to respect, and your temporary or freelance work gives them a chance to see what you can do.
American people used to change jobs frequently.
A.Right
B.Wrong
C.Doesn't Say

A.?
B.
?
C.
D.
E.
American
F.
A.Right
B.Wrong
C.Doesn't
热门 试题

单项选择题
? Read the article below about the factors that influence buying behavior.? For each question 23-28 on the opposite page, choose the correct answer.? Mark One letter (A, B or C) on your Answer Sheet.Factors That Influence Buying BehaviorThroughout the buying process, various factors may influence a buyer's purchase decision. An awareness of these factors and consumer preferences enables companies to appeal to the group most likely to respond to its products and services. Some of these factors include the following.? CulturE.The cultures and subcultures we belong to shape our values, attitudes, and beliefs, and they influence the way we respond to the world around us. Understanding culture is therefore an increasingly important step in international business and in marketing in diverse countries such as the United States.? Social class. In addition to being members of a particular culture, we also belong to a certain social class — be it upper, middle, lower, or somewhere in between. In general, members of various classes enjoy different activities, buy different goods, shop in different places, and react to different mediA.? Reference groups. A reference group consists of people who have a good deal in common — family members, friends, co-workers, fellow students, teenagers, sports enthusiasts, music lovers, computer buffs. We are all members of many such reference groups, and we use the opinions of the appropriate group as a benchmark when we buy certain types of products or services. For example, shopping malls are today losing what has long been their most faithful audience — teens. That's because Generation Xers (those born between 1965 and 1978) think that malls are for parents and that malls have too many rules. So some retailers like Urban Outfitters and Tower Records refuse to open stores in most malls.? Self-imagE.The tendency to believe that 'you am what you buy' is especially prevalent among young peoplE.Marketers capitalize on our need to express our identity through our purchases by emphasizing the image value of products and services. That's why professional athletes and musicians are frequently used as product endorsers — so that we incorporate part of their public image into our own self-imagE.After all, doesn't everyone want to 'be like Mike Jordan'? Situational factors. These factors include events or circumstances occurring in our lives that are more circumstantial in naturE.For example, you have a coupon, you're in a hurry, it's Valentine's Day, it's your birthday, you're in a bad mood, and so on. Situational factors influence our buying patterns.Consumer preferences help companiesA.to manufacture products customers like most.B.to improve their products.C.to satisfy their customers.
A.?
B.
?
C.
D.
?
E.
?
F.
?
G.
?
H.
Consumer
I.to
J.
B.to
K.
C.to
L.