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Technology in Our Modern Lives
Throughout the twentieth century, from 1900 onwards, people have dreamt of the technological advances that the advent of the new millennium(千禧年)would bring.__(1) The year 2000 has now come and gone and, while flying cars are still left to the realm of the imagination, the infusion(注入)of technology into all areas of life has indeed become a reality.
Leading the technological change is the everTpresent computer. In the United States,fully one-half of all households are connected to the Internet, and the pace is rapidly increasing, with 700 more households becoming connected every hour. The computer industry has produced over one million new jobs, spurring rapid and unprecedented(前所未有) growth in economic output and prosperity.__ (2) In 1999, 27 % of companies monitored(监视)their employees' email activities in some form, and by 2000 the number had grown to 38. 2 %, indicating the growing importance of electronic communication in business. The youtlger generations are becoming indoctrinated(被灌输)into the computer culture as well: In the United States alone, 424 million educational CD--ROMs were purchased, making computers and other forms of high-technology integral elements in the education system.
(3) By 1998 the figure had grown to 40% of total business investment expenditures, and the figure is only expected to grow in the futurE.The technological revolution does not end with computers, however. (4)
For better or for worse, technology takes part in every aspect of our lives, from the moment we wake up until the time we go to beD.Whether we like it or not, we have come to rely on its convenience, to the point of almost forgetting that it's even therE.__ (5)Every second, 2,700 photos are taken with the latest cameras, and 80% of those snapshots(快照)are taken by people on vacation. No matter where one goes, no matter how far from urban centers, technology has become a basic element of everyday lifE.Flying cars or no flying cars, the future is here, and technology is the name of the gamE.
A.The growing effects of computers on business go even deeper, however.
B.They envisioned a world of flying cars, where high-tech gadgets(小巧的装置)were a part of every aspect of lifE.
C.In 1990, 20% of the average company's business investment expenditures consisted of computers and other high-tech equipment.
D.The full impact and implication of high technology in daily life is yet to be determineD.
E.One cannot escape the far-reaching grip of technology even when on vacation.
F.It is estimated that.by the year 9,005, 1.6 billion mobile phones will be in use,keeping people connected to one another all the time no matter where they arE.
第 46 题 请选择(1)处的最佳答案.

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【参考答案】

B
本题考查的是对上下文之间的意义关系以及文章细节的把握。第一段总体来讲是在说明20世纪人们对未来科技发展的遐想......

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Communication with Customers OnlineUntil the late 1940s, when television began finding its way into American homes,companies relied mainly on print and radio to promote their products and services.The advent (出现) of television brought about a revolution in promoting products and services.Between 1949 and 1951, advertising on television grew 960 percent.Today the Internet is once again transforming promotion.By going online, companies can communicate instantly and directly with prospective customers.Promotion on the World Wide Web includes advertising, sponsorships and sales promotions like contests and coupons.In 1996, World Wide Web advertising revenues reached $ 300 million.Effective online marketers do not merely transfer'hard-copy ads (平面广告) to cyberspacE.Successful sites blend promotional and non-promotional information, indirectly delivering the advertising messages.To encourage visits to their sites and to create and cultivate customers' loyalty, companies change information frequently and provide many opportunities for interaction.One of the best online promotion web sites is the Ragu Web sitE.Here visitors can find thirty-six pasta recipes, take Italian lessons, and view an Italian film festival, but they will find no traditional ads.So subtle is the mix of product and promotion that visitors hardly know an advertising message has been delivered: SEGA of Amei'ica, maker of computer games and hardware, uses its Web site for a variety of different promotions,such as introducing new game characters to the public and supplying Web surfers the opportunityto download games.SEGA’s home page averages 250,000 visits a day.To heighten interest in the site, SEGA bought an advertising banner on Netscape, thereby increasing site visits by 15 percent.Online participants in Quaker Oars’ Gatorade’promotion received a free T-shirt in exchange for answering a few questions.Quaker Oats reports that the online promotion created product loyalty and helped the company knowits customers better.Now, to target specific Internet users, an increasing number of Companies are using“push” technology which automatically delivers customized (按客户要求创造的) neWs and other information to Users' computers when they log onto the Internet.Although organizations like Nielsen Media Research are developing technologies to enhance audience measurement and tracking, it remains difficult to assess how many times the same person looksat an ad and who that person is.Although online promotions can be glamorous and sophisticated, they are not perfect.For a well-designed marketing mix, industry experts advise companies to use the Internet as a supplement to other advertising mediA.第 16 题 Internet, like television, has brought great changes to the promotion of products and services.A.RightB.WrongC.Not mentioned
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